When I worked on projects for Planned Parenthood, I had to thoroughly familiarize myself with their 58-page brand book, which I totally nerded out to. While working on such a nationally established brand, balancing creative innovation with brand consistency can be a challenge, especially given the complexity of navigating approvals at every step of the way. Through this experience, I've become comfortable designing within complex brand systems, and I will always jump at the opportunity to study brand books that feel more like novels.