Direct mail has an open rate of 80–90%, while average email open rates are 20–30%. So although it's not the sexiest of mediums, it's important, and so was my work for Planned Parenthood, during such a critical time in our nation's history.
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When I worked on projects for Planned Parenthood, I had to thoroughly familiarize myself with their 58-page brand book, which I totally nerded out to. While working on such a nationally established brand, balancing creative innovation with brand consistency can be a challenge, especially given the complexity of navigating approvals at every step of the way. Through this experience, I've become comfortable designing within complex brand systems, and I will always jump at the opportunity to study brand books that feel more like novels.
